19.12.13

Berndnaut Smilde

I've been investigating more things to do with clouds (see Rugby posts below) and came across these works by Berndnaut Smilde

 
Nimbus D'aspremont by Berndnaut Smilde

Nimbus Green Room by Berndnaut Smilde

Match of the Day 2

Fun with Baskerville for Match of the Day 2. Broadcast on Sunday 8th December.


Some time after making this work I read this post on Design Observer, which officially declares Baskerville as the typeface of truth.

Rugby League Stats

Graphics for the end of the Rugby League World Cup.


29.11.13

William Barnes Wollen

A portrait painter from the turn of the 19th Century who painted a number of rugby (football) scenes. Interestingly alongside commissioned war canvases.

 Football, 1879. World Rugby Museum

The Territorials at PoziƩres, 23 July 1916. National Army Museum

25.11.13

Rugby Looks Like: Guinness

I've been considering the link between the aesthetic of rugby, and that of Guinness.
This Guinness advert was created by AMV BBDO in 2012.

Guinness: Cloud by AMV BBDO

11.11.13

Match of the Day Opener

Graphic opener in the style of Saul Bass, for Match of the Day 2.

 



4.11.13

Goal of the Month

Graphics for Match of the Day 2

18.10.13

The Way Rugby Looks

Rugby League World Cup promo (see below)

14.10.13

Rugby Looks Like...

Cloudy

 Guinness print ads

Sky Sports Rugby Union titles by Sky Creative

 Sky Sports Super League Titles by Xenon Studios

ITV Rugby World Cup Titles by Jump

The Way Sport Looks

Over the past year I have been doing some research into the graphical language associated with different sports, and with sport in general. Wondering if each sport could be seen almost as a brand, with it's own associated design, typography, and visual motifs.

First stop, a football match. These images were taken at the Wolves stadium and museum in January, a trip inspired by images of the new environmental graphics designed by Raw

(image from the Raw website)


Wolves museum




24.9.13

Athletics: World Championships

Graphics for the World Championships in Moscow that was on air between the 10th and 18th August.


The idea started as a play on the idea of the fairytale. Stories of heroism, defeat, victory and struggles, once upon a times and happily ever afters. For ages I've wanted to do something with Vladimir Propp's ideas about the basic components that make up any fairytale. A series of moving illustrations of the different functions or scenes using a cast of common props, characters and motifs to create something that has the feeling of a story, even without a decided narrative.


The visuals developed to become much simpler, images of athletes in Russian settings. Modern figures in mythical style poses, the athlete as hero, warrior etc.


The visual styling was a reference to Soviet children's books from the 1920's and 30's, and some of the classic communist posters. The text and wipes were taken from El Lissitsky's children's book About 2 Squares, although I didn't actually read the story until the end of the project.


The whole package included stings, wipes, captions, stings. And a Russian Bear.

 

Rugby League Titles

This post was written in May 2013

I spent two weeks last month working on new titles for the rugby league, initially for the Challenge Cup that's on air at the moment.

The idea came from a Paul Bush film using archive footage to tell the story of rugby on the BBC. I had been thinking a lot about the graphical language of rugby after working on the autumn internationals last year. And about how it may be possible to push the ideas forward visually in a way that feels comfortable for the audience (who after some research proved to be much older than expected). The idea of using cigarette cards is something I've been thinking about since visiting the Wolves museum earlier in the year.

The project was made with Mark Woodward, from such hits as Le Crunch and the Match of the Day 2 boxing posters. Below are some of the visuals, from the pitch and development work as well as the final piece. Once I get a copy of the final titles I'll upload the movie onto Vimeo.


Photo from the Wolves museum